Cover design by Charles Boyer

“In Service to the Mouse” is the new memoir by Disneyland's first president, Jack Lindquist.
This insightful and humorous book traces Jack’s
many experiences working for The Walt Disney Company over 38 years.

Known as one of the most creative and knowledgeable marketing men of this century, Lindquist’s memoir includes more than 60 chapters, each its own individual and unique story of his many experiences with the company, beginning as a 28-year-old Advertising Manager for the Park. A well-known maverick, Lindquist is credited with creating many of the unique marketing programs and special entertainment events that have made Disney attractions around the globe so successful.

" Jack wrote the marketing 'bible' for the amusement industry - he was willing to try anything.
He bet his job on some of the wildest ideas ever: Disney Dollars, "Gift Giver" for Disneyland's
30th anniversary, the Mickey Mouse-shaped cornfield in Iowa - now they're all textbook classics!
You don't teach this stuff - you do it!"
—Marty Sklar, Vice-Chairman and Principal Creative Executive
Walt Disney Imagineering (Retired)

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